Dynamic Models of Advertising Competition : Open- and Closed-Loop Extensions

Author: Erickson, Gary M.
Title: Dynamic Models of Advertising Competition : Open- and Closed-Loop Extensions
Publication: Boston: Kluwer Academic Publishers, 1991.
Binding: Hardcover
ISBN: 0792391462
Condition: Very Good with no dust jacket.

Description: Library stamps/marks/labels/slip, otherwise light wear. Solid hardcover.; Contents: Preface; 1. Advertising and Competition; 2. Analytical Models and Strategy Concepts; 3. Analysis of a Lancaster Duopoly; 4. Analysis of a Vidale-Wolfe Duopoly; 5. Analysis of a Diffusion Duopoly; 6. Summary and Final Considerations; References; Author Index; Subject Index. ; International Series in Quantitative Marketing; Ex-Library; viii, 122 pages.

Seller ID: 5768

Subject: Business

Mike's Library

Plymouth, PA

Opened in 1995, Mike's Library is an on-line used & rare bookstore near Wilkes-Barre, Pennsylvania, USA.

We offer unusual, carefully chosen books at reasonable prices. Orders are shipped well-packed.

Enjoy our constantly changing offerings. Thank you!

Condition

Our grading follows the AB standards; we err conservatively. There are no signatures, writing, bookplates, stamps, underlining, highlighting, and/or markings unless otherwise noted in the description.

Our books are bubble-wrapped and securely packed.

Payment

We prefer PayPal.

Feedback

We leave feedback after receiving buyer's feedback. If you are unhappy with your order for any reason, please contact us, and we will resolve the problem!

This listing was created by Bibliopolis.

Track Page Views With
Auctiva's Counter
Description: Library stamps/marks/labels/slip, otherwise light wear. Solid hardcover.; Contents: Preface; 1. Advertising and Competition; 2. Analytical Models and Strategy Concepts; 3. Analysis of a Lancaster Duopoly; 4. Analysis of a Vidale-Wolfe Duopoly; 5. Analysis of a Diffusion Duopoly; 6. Summary and Final Considerations; References; Author Index; Subject Index. ; International Series in Quantitative Marketing; Ex-Library; viii, 122 pages. Our grading follows the AB standards; we err conservatively. There are no signatures, writing, bookplates, stamps, underlining, highlighting, and/or markings unless otherwise noted in the description. We leave feedback after receiving buyer's feedback. If you are unhappy with your order for any reason, please contact us, and we will resolve the pro