Autore: Kelly Fenson- Hood,Renée Botta
Formato: Copertina flessibile
Pagine: 188
Data Pubblicazione: 2016-04-11
Edizione: 1
Lingua: English
Descrizione:
This research explored how a Westerndeveloped behaviorchange theoretical model could be applied in a developing country. Formative field research was collected in 2010 in Kibera, Africas largest urban informal settlement, located in Nairobi, Kenya. Data was collected through focus groups, a case study and direct observations. Recommendations were made for an intervention to reduce the incidence of childhood diarrhea. A campaign was proposed that promoted consistent and sustainable use of the Safe Water System, that is, pointofuse drinking water treatment and safe drinking water storage. Results revealed that it was indeed feasible to apply the Western model, Theory of Planned Behavior, as the campaigns theoretical framework so long as key issues were addressed. First, barriers had to be reduced to increase selfefficacy and enable positive attitudes towards pointofuse water treatment. Second, normative behaviors and beliefs had to be assessed through a Kenyan cultural lens and adapted to fit within the context of the culture. This work supports existing research pertaining to the use of the Theory of Planned Behavior in the developing world.