Autore: Waqas Hussain
Formato: Copertina flessibile
Pagine: 124
Data Pubblicazione: 2016-11-02
Edizione: 1
Lingua: English
Descrizione:
In 2011 the UK ethical consumerism market was worth over 50 billion. As an ethical consumer and a social media fanatic, I found social media increasingly feeding my purchasing behaviour, thus wanted to investigate this relationship. Numerous academics such as Rest (1979), Jones (1991), Tallontire, et al (2001), Bray, et al (2011) have all viewed ethical consumerism as quite a simple process. In this book I will redesign this process, investigating what role, if any do the likes of YouTube, Facebook and Online Blogs etc have in the ethical consumerism process, does government censorship, gender or national culture influence this process and ultimately how are purchasing decisions impacted.