Autore: Modupe Akinleye
Formato: Copertina flessibile
Pagine: 64
Data Pubblicazione: 2018-03-26
Edizione: 1
Lingua: English
Descrizione:
Gender is an organising social category and notions of femininity, as well as masculinity, are fundamental to possibilities and/or impossibilities inherent in the social world. In Nigeria, television is a major tool for (re)enforcing social codes that perpetuate gender stereotypes which undermine the evolving dynamics of the Nigerian woman.This book does not only aim to uncover how television commercials perpetuate these sexrole stereotypes of 'traditional' and 'modern' Nigerian women but also challenge the advertising industry in Nigeria for a radical rethink of the feminine construction.