Colgate® Sensitive Complete Protection toothpaste 2 Pack provides 24/7 sensitivity protection with twice-daily brushing and was developed to help remove plaque, fight tartar and protect against cavities. This sensitive toothpaste contains potassium nitrate, clinically proven to soothe the nerves in exposed dentin. With regular use, it provides long-lasting sensitivity relief. Plus, Colgate® Sensitive Complete Protection toothpaste is formulated to help strengthen and harden enamel, whiten teeth, freshen breath and promote healthy gums with regular brushing. At Colgate, we make products that promote healthy smiles. Not only because having a healthy smile is important to your overall health, but because when you have a healthy smile, you actually smile more – and that’s a powerful thing. Smiles are the simplest form of optimism, something we need now more than ever. That’s why we’re championing optimism – we are committed to creating a healthier planet and working every day to create healthy smiles for all. We’ve pioneered bold initiatives around the world that give people access to oral healthcare information and resources so they can put their best smiles forward.