Organic Stoneground Whole Rye Flour is the whole rye grain gently ground in a stone mill. All the bran, endosperm and germ is retained. This flour is nutrient-rich with a delicious earthy nutty flavour. Rye Flour has a low gluten content, creating denser and moister baked goods. 100% Australian Grown. Organic, unbleached, and chemical free. No GMO. Preservative free. This flour was previously named Demeter Farm Mill - Organic Whole Rye Flour. This flour is the exact same flour, produced the same way, at the same mill, Wholegrain Milling in Gunnedah NSW. It has just had a slight product name, brand name and packaging change.