The Authentic Beauty Concept bare cleanser is a gentle and moisturising shampoo that is specially formulated for stressed hair and sensitive scalps.

It contains spirulina, which helps to purify hair and scalp while removing build-up, and is free from harmful ingredients like sulphates, parabens, and silicones.

This product is also colour-safe, cruelty-free, vegan, and made using ethical and sustainable processes.