Powerful B2B ContentGay Flashman
Art Nr.: 1789660998
ISBN 13: 9781789660999
Subtitle: Using Brand Journalism to Create Compelling and Authentic Storytelling
Release year: 2020
Published by: Kogan Page
Cover: Taschenbuch
Cover Format: 231x154x17 mm
Pages: 248
Weight: 377 g
Language: Englisch
Author: Gay Flashman
Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to enhance B2B content, written by the former television news journalist for the BBC, Sky and ITN, Gay Flashman. Global audiences are sceptical about advertising content, banner ads and promotional messaging at the best of times. In the B2B space, building an authentic brand is even harder because buying decisions are more complicated and take much longer. Building brand trust and credibility requires time and effort.Addressing these changes, Powerful B2B Content will help readers understand the importance of building a brand narrative and demonstrates how successful organizations can create brand journalism that has influence and impact. Using the rigour of journalistic practices to construct content that is developed and crafted with a journalist's sensibility, this book will help any B2B company to ensure its stories are engaging and eye-catching, so they can develop trust and attract the attention of the right audiences. Building on many years' experience in award-winning newsrooms, Gay Flashman explains:- What makes a great story - What audiences want to hear - And shows the most effective ways to deliver itBy demonstrating how to create focused content that is tailored to a B2B audience, this book will help any b2b marketers or communicators to listen, observe and understand their customer's goals, to deliver an experience customers know they can trust.
Gay Flashman is a former television and news journalist for BBC, ITN and Sky and was Managing Editor of Channel 5 News and Channel 4 News, where she was responsible for all Channel 4 and More 4 News programme output. She is the founder of Formative Content, a corporate digital content specialist, where she works with clients such as Nestle, Tata, BlackRock and the World Economic Forum.
Kurzbeschreibung
Titel: Powerful B2B Content, Untertitel: Using Brand Journalism to Create Compelling and Authentic Storytelling, Einband: Taschenbuch, Autor: Gay Flashman, Verlag: Kogan Page, Sprache: Englisch, Seiten: 248, Maße: 231x154x17 mm, Gewicht: 377 g, Verkäufer: Wegmann1855, Schlagworte: Öffentlichkeitsarbeit PR Public Relations Direktmarketing - Direktvermarktung Marketing / Direktmarketing BUSINESS & ECONOMICS / Marketing / General B2B marketing Content marketing Brand storytelling Brand trust B2B customer engagement Brand journalism Sales funnel entrepreneurship business and marketing products and services buy a story marketing and branding build an audience building a story buy the product entrepreneur telling a story building a brand tell their friends copywriting marketing and advertising lie to ourselves marketing and sales non-profits power to fulfill webinars startup buy the story products or services adopters business of selling creating a product self help way of marketing grow your business selling a product branding and marketing worldviews steps to follow