Here is an amazing opportunity to add a rare and unusual item to your Coca Cola collection. These two binders are the complete set of Coca-Cola company approved merchandising equipment and items available to the bottling companies of Coca-Cola from the 1960s. Just looking through these binders is not only a walk down memory lane, it is an inventory of real Coca-Cola approved merchandise. It would be an amazing reference to discern between real Coca-Cola items, and fantasy items. There are so many items in the binders that I cannot do justice with photos. Many of the items also have pricing. Just about any Coca-Cola item you have seen from the 1960s is contained in these binders. There are even service awards , cups, training materials and promotional items.

Did you know there were Coca-Cola Cigars and Zippos, that bottling companies could buy with the logo? (The 60s were an amazing time weren’t they. )

You will receive the complete vintage set of 2 binders; VOLUME 1 and VOLUME 2. . Both binders are Heavy-duty Coca-Cola Red 3 Ring binders, with the Coca-Cola round emblem both on the front and on the spine. These catalogs were published in the 1960s in the United States by Coca-Cola. They weigh about 14 pounds. These rare books provide a glimpse into the history of Coca-Cola's marketing and branding efforts from the 1960s, and were never meant to be in the hands of a collector. The binders are in very good condition and the pages are still crisp and clean. Some, however have tears on the punched ring as binder pages tend to do. I believe that all pages are there. Examples of things like playing cards and match books are pasted to the page. As a collector's item, this set is a must-have for any Coca-Cola enthusiast. Offers considered.