Today's makeup is brought to you by the letter L. L is for lipstick! Get that perfect pout with this luxuriously vibrant lipstick featuring a soft cream finish. Formulated with Vitamin E, it glides smoothly onto the lips for a perfect splash of color. wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!