The first major published work from the recently-founded Semi Permanent Brand Studio, 20 YEARS FORWARD & BACK is presented as a non-linear time capsule exploring two decades of creativity forwards and backwards — charting, reflecting and refracting a broad spectrum of excellence across multiple disciplines. Designed in-house as a reflection of 20 years of the Semi Permanent creative platform (spanning major live festivals, and now a creative studio), the book archives significant projects from the past as well as significant ideas that will guide us into the future — including new contributions from filmmaker Roman Coppola, industrial designer Sabine Marcelis, architect Bjarke Ingels, and artist CJ Hendry.