L'Oreal Paris Superior Preference introduces Cool Blondes. A new ultra-cool line designed just for Blondes infused with cool pigmented dyes and an Anti-Brass Purple Conditioner that neutralizes unwanted yellow undertones for up to 6 weeks. The line ranges from ultra-ash dark blonde to ultra-ash very light blonde. A beautiful range to help keep your blonde pure.

• All-Over Permanent Ash Hair Color
• Luminous, Cool Multi-Dimensional Color that lasts
• Up to 6 Weeks of Anti-Brass
• Ultra cool blonde shades created with the perfect mix of cool dyes- with ashy and pearlescent reflects, for a cool and pure blonde
• Keeps hair silky and resilient