This fascinating book, 'Coca-Cola Superstar: Drink That Became a Business Empire', explores the history and success of one of the world's most iconic brands. Written by F.S. Palazzini and published by Ebury Publishing in 1989, this hardcover textbook delves into the business strategies and marketing techniques that turned Coca-Cola into a household name.


The 144 pages of this book offer a wealth of knowledge about the subject of business, without mentioning the item's condition. This informative guide is suitable for anyone interested in business, whether they are students or professionals. It measures 220mm in height and 140mm in width, with a weight of 381g. The book is written in English, with a focus on the history of Coca-Cola.