Bag is plastic and has zippers on both sides.  Unicorn can fit inside bag.  She lights up and makes sounds when you press her right front paw.  She also makes sounds when you hold the bottle or ice cream to her mouth.  She is wearing a rainbow tutu and comes with items in the pictures.  She measures 11 inches tall.  It will be shipped with sound off, so be sure to open the hook and tape area on her stomach and turn to "on" to activate sounds and lights.