Ultra blue white is a thick blue ultra high concentrate shampoo that does not contain soap or detergent. It's a natural deep cleansing shampoo that removes stains, oxidation and odors. Ultra blue white is the ultimate whitening shampoo ever made! Ultra blue white ph balanced, natural, biodegradable rinses cleanly and leaves a fresh clean scent. Formulated for dogs, cats, horses, puppies, kittens, ferrets & farm animals.