Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.

Michelle Baddeley has a Bachelor of Economics (First Class) from the University of Queensland and a Masters/PhD in Economics from the University of Cambridge. She has held appointments at the Commonwealth Treasury in Canberra Gonville and Caius College and the Faculty of Economics at the University of Cambridge University College London and the Institute for Choice (University of South Australia). She is currently a Professor in Economics, the UTS Business School's Associate Dean (Research and Development), and the Director of the Centre for Livelihoods and Wellbeing. She is also President of the Society for the Advancement of Behavioral Economics and Editor-in-Chief of its Journal of Behavioral Economics for Policy. Her other affiliations include Honorary Professor - UCL Institute for Global Prosperity Adjunct Professor - University of South Australia Associate Fellow - Cambridge Centre for Science and Policy and Associate Researcher - Cambridge Energy Policy Research Group.