Further Details

Title: Theory of the Gimmick
Condition: New
Subtitle: Aesthetic Judgment and Capitalist Form
ISBN-10: 0674278747
EAN: 9780674278745
ISBN: 9780674278745
Publisher: Harvard University Press
Format: Paperback
Type: Paperback
Release Date: 06/12/2022
Language: English
Country/Region of Manufacture: US
Item Height: 235mm
Item Length: 156mm
Author: Sianne Ngai
Genre: Philosophy & Spirituality
Topic: Literary Criticism
Release Year: 2022
Description:

Christian Gauss Award Shortlist
Winner of the ASAP Book Prize
A Literary Hub Book of the Year

“Makes the case that the gimmick…is of tremendous critical value…Lies somewhere between critical theory and Sontag’s best work.”
—Los Angeles Review of Books

“Ngai exposes capitalism’s tricks in her mind-blowing study of the time- and labor-saving devices we call gimmicks.”
—New Statesman

“One of the most creative humanities scholars working today…My god, it’s so good.”
—Literary Hub

“Ngai is a keen analyst of overlooked or denigrated categories in art and life…Highly original.”
—4Columns

“It is undeniable that part of what makes Ngai’s analyses of aesthetic categories so appealing…is simply her capacity to speak about them brilliantly.”
—Bookforum

“A page turner.”
—American Literary History

Deeply objectionable and yet strangely attractive, the gimmick comes in many guises: a musical hook, a financial strategy, a striptease, a novel of ideas. Above all, acclaimed theorist Sianne Ngai argues, the gimmick strikes us both as working too little (a labor-saving trick) and working too hard (a strained effort to get our attention).

When we call something a gimmick, we register misgivings that suggest broader anxieties about value, money, and time, making the gimmick a hallmark of capitalism. With wit and critical precision, Ngai explores the extravagantly impoverished gimmick across a range of examples: the fiction of Thomas Mann, Helen DeWitt, and Henry James; the video art of Stan Douglas; the theoretical writings of Stanley Cavell and Theodor Adorno. Despite its status as cheap and compromised, the gimmick emerges as a surprisingly powerful tool in this formidable contribution to aesthetic theory.

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