1928 Jewelry Trademarks

1928 JewelryWhile the simple 1928 trademark in the picture to the right became the company’s first mark in 1971, it would not be registered until 1977.

This mark would become Mel Bernie and Company’s most recognized symbols for the next 27 years. Yet in 1998 the registration expired as other trademarks took its place.

The trademark “1928 Jewelry Company” shown in Photo: 1A usage also began in 1975. Although the registration wasn’t officially until 1981. In March of 2002, the company lost this mark due to some clerical error. Only to reapply for the trademark in April of the same year. Renewing “1928 Jewelry Company” in February of 2003.4, 5

By the end of the 1980’s Mel Bernie and Company began to diversify, first by adding a line of men’s jewelry which carried the trademark seen in Photo:1G. This mark was first used in commerce during November of 1989 and became registered July of 1990.6 While the mark on display in Photo: 1D was given to the company’s line of watches in 1991 and became registered in May of 1995.7

1928 JewelryBoth of these latter marks are now dead. The “1928 for Men” mark canceled in 1997 and the “1928 Timepieces” mark dying in 2002. Other trademarks to come and go during the 90’s are “The Collector’s Boutique”, “Aurora”, “Worldly Treasures by 1928”, “Collect a Bear by 1928”, and “Singles by 1928”.One trademark first used in 1991 which is still in use is the “Circa 1900” mark pictured to the left. Although this mark has at least four variations it was first placed in service as early as October of 1991. With the mark being re-registered under each variation.The remaining marks displayed above are not yet vintage, being registered after the turn of the 21st century.


SEE PICTURES FOR REFERENCE TO DETERMINE FOR YOURSELF CONDITION BEFORE BUYING. Package may have wear or dents. If you have questions, feel free to ask before purchasing.

THE PICTURES ARE PART OF THE DESCRIPTION. You will receive the actual items shown in the pictures. From a smoke-free/pet-free/climate controlled home.

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We want you to be 100% happy with your purchase, and we'll do everything we can to make sure you are.

If your item arrived damaged, we will make this right as soon as possible. All you need to do is contact us within 5 days of receiving the item, upload pictures showing item damages, and we will provide you with the relevant return information. 

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