Pureology's Best-Selling Pure Volume Shampoo & Conditioner work together to scale your strands up to enhance volume and movement to elevate thin, fine, flat, natural and color-treated hair. Not only do they help you rise to the occasion, but also clarify buildup at the scalp so you're left feeling fresh. Pure Volume Shampoo is designed to clarify and remove buildup on the scalp and Pure Volume Conditioner adds lightweight moisture to soothe the scalp plus it lifts your hair and senses with aromatherapy. Use both to achieve optimum results. This perfectly paired duo thickens hair adding volume, thickness, structure, and lift from root to tip for thin, fine and flat hair types. Gentle enough to use daily -you get 75 + washes; our formulas are highly concentrated, and less water is needed. Key ingredients include Wheat Protein and Eucalyptus Leaf Extract and a signature aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood. *Liter pumps are included to dispense right amount of product without waste.

Pureology is the #1 Professional Color Care Brand in the US* offering products that feature 100% vegan formulas and are Sulfate-Free, Paraben-Free, Mineral Oil-Free, and free of Animal Products or by-products, and Animal Testing. Our patented ANTIFADE COMPLEX® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.