It's a cigarette lighter which is designed to work like a box of matches. 
The everlasting match is a great gift and a great gadget for all (over 18) 
if you like camping, smoking, fishing, fireworks this fantastic tool will last and its designed to stop you burning your fingers 
The match lighter will give you and everyone who see it hours of fun and amusement. It will also give you years of reliable service. 
What a great fun and useful gift for your friends, family etc. 

There are 2 parts to it: 
1) The cylindrical box part that you strike the match on and that contains the lighter fluid. 
2) The match part is a metal strike device which creates sparks when struck on the flint on one side of the box and ignites the wick on the end of the match. 

Instructions/Information 
The match part screws into the box part for easy storage and so that the wick is soaked with lighter fluid so it lights when it comes into contact with the sparks. 
Its refillable with ordinary lighter fluid and can be lit thousands of times. You strike the match on the side of the box part. How clever is that! 
Measures only 6cm or 2.5 inches in length by 1.9cm or 0.7 inches wide and is so small it will fit in your wallet, purse or pocket with ease. It also has a key-ring attachment, is light in weight and it is waterproof when the match is screwed in. 
Due to postal regulations the lighter will not contain lighter fluid. The lighter fluid can be bought at most supermarkets, off licences etc and is very cheap to buy and lasts a very long time.