Did you know?:
Ground roasted beans lose their optimal flavor in about 2 days.
Whole roasted beans lose their optimal flavor in about 2-3 weeks.
If your coffee wasn't roasted just before you purchased it, chances are, it isn't fresh. The difference in flavor between fresh coffee and stale coffee is not subtle. Did you know that without fresh coffee, your espresso machine will have a hard time producing that thick crema you are trying so hard to achieve? Drip, French Press, Vacuum or espresso - every brewing method will produce better results with fresh coffee. That is why we custom roast to your order. Or try purchasing our carefully selected green beans and roast at home. When home roasting, best at medium to dark, however if you enjoy tasting the roast level vs. the beans nuances, then light roast is a very nice alternative in cupping.