This is about one new OEM transponder key, with the Ford logo. A genuine Ford part made by authorized distributor in the US.
It has the transponder included inside the key's head, tested and ready to be programmed.

You will need to take your actual working key with this new item to a professional locksmith or the dealership to get it cut to fit your car's locks.
Once you have the key cut, you'll need to get it programmed to your car.

That could be done by yourself. With the item you'll receive the programming instructions. Is a very easy procedure you can follow step by step. All you need to have is two original factory working keys to do it.
If you don't have two original working keys, you will need get this new key programmed at dealer or professional locksmith. 

Keep in mind that once you get this new key programmed, you'll be able to use it with your old working key to program more keys yourself.

Select your car's year, make and model and see if it fits.