New Old Stock and Unused, Vintage 1978 Coca-Cola 'Happy Times' Kodak PR10 Instant Camera by the Eastman Kodak Co. 

Manufactured for Coca-Cola in 1978 as the 'Happy Times' camera.  This camera was only sold as a premium promotional item by Coca-Cola for $17.95 with the purchase of a case of Coca-Cola.  

Approximately 25,000 were produced in Rochester, NY however, the Coca-Cola promotion was not very successful and 6,000 were recalled to become Kodak EK2 cameras, also known as the 'Pleaser', which was the premium version of 'The Handle'.

Later, Kodak was sued by Polaroid, and part of the lawsuit had Kodak collecting the plastic nameplate (HAPPY TIMES line on this camera), in exchange for cash perks.  Many cameras from this era have been destroyed since the film is no longer produced, and even fewer still have the nameplate intact.

This is the only Kodak camera ever produced that does not have a Kodak logo, however it does say ‘Made in U.S.A. by Eastman Kodak Co.’ on the lower portion of the lens housing.  

This camera includes the original box, instruction booklet, and battery, all in unused condition.

Film Size:  Kodak PR10 Instant

Shutter:  Electronic 1/15 - 1/300

Lens:  Fixed 100mm f/12.7