BCBGeneration…Modern Elegance with L.A. Style OUR HERITAGE: Born in Paris and raised in Los Angeles, BCBGeneration is destined to uphold the chic legacy of the BCBGMAXAZRIA brand and infuse it with the wild, trendsetting spirit of the West Coast. We are a full lifestyle brand for the visionary, the fashionable free spirit, and the girl with her finger on the pulse of style.
BRAND VISION: We aspire to Infuse West Coast Attitude into our Distinctly European Design Sensibility and Aesthetic Foundation.
DESIGN PHILOSOPHY: We seek to do more than just keep up with the trends – we want to empower the girls that create them. Designed with modern girl in mind, each new line seeks to be as bold, sophisticated and fresh as the generation that wears it – yours.
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