The brand originates from the basic weave of woven fabrics; it is characterized by the simplicity with which it is built while underlying a construction, a texture.

TELA is a feminine noun and this is the mission of the product: feminine, minimal as a first approach but research.

The canvas is a fabric without reverse, it always looks the same, it is exactly as you see it and this suggests a direct product, I would dare to say straightforward that comes more from good taste than from conceptuality.

Nevertheless, TELA is also the basis of a painting, of a picture and as such it is the expression of a mood, of a feeling, of an art. In jargon, the tailor's shop defines "canvas" as the first test of construction of a garment, thanks to which one has the idea of ​​the final garment made.

If you think of the concept of the CANVAS, it also intrinsically contains an idea of ​​versatility: from a neutral and basic element it can become dyed, washed, printed, torn, ironed, etc.

In short, TELA is to a new fashion project as the concept of a book is to the writer, as the canvas is to the artist; this does not imply that the project is anonymous and generic but expresses its potential.