Without disrupting the past order – the same balance, the same confident elegance, the same classic structure – Jean-Claude Ellena created his own interpretation of Bel Ami based on a new ingredient: vetiver. From chypre leather to woody leather: now the light of warm, woody, green vetiver, with a very subtle smokiness, becomes the centrepiece, replacing the patchouli of before.

The Founders bear witness to the initial encounters between the house of Hermes and fragrance. They tell the story of the living heritage of Hermes, its references and secrets... These fragrances are timeless, yet never less than contemporary.

A bold, assertive charm, an encounter between vetiver and Russian leather.

Olfactory emotion: Warm, Sensual.

Main raw materials: Vetiver, Leather, Cistus Labdanum.