Non-Stop : A Turbulent History of Northwest Airlines by Jack El-Hai 2013
290 pages
Book is in very good condition.
Dust jacket has a small tear on upper-right front cover.
From its earliest flights in 1926, carrying
mail and occasionally a solo passenger to Chicago, to its acquisition by
Delta in 2010, Northwest Airlines soared to the heights of
technological achievement and business innovation--and sunk to the
depths of employee discord, passenger dissatisfaction, and financial
bankruptcy. Its story, rich in singular successes and failures, also has
the sweep of the history of American business in the twentieth century.
Non-Stop: A Turbulent History of Northwest Airlines captures both the
broad context and the intriguing details as it weaves together the
accounts of individuals who gave the airline its unique character: from
founder Lewis Brittin and pioneering female executive "Rosie" Stein to
the CEOs who saw the company through its glory days and its final
tumultuous decade. What was it like to pilot a crippled airliner, to be
in the vanguard of the new profession of stewardess, to ride in the
cabin of a luxurious Stratocruiser for the first time? These are the
experiences that come alive as Jack El-Hai follows Northwest from its
humble beginnings to its triumph as the envy of the airline industry and
then ultimately to its decline into what aggrieved passengers and
employees called "Northworst." Non-Stop hits the airline's high points
(such as its contributions during World War II and the Korean War) and
the low--D. B. Cooper's parachute getaway from a Northwest airliner in
1971 and a terrorist's disruption of the airline's last year. Touching
on everything from airline food and advertising to smoking regulations
and labor relations, the story of Northwest Airlines encapsulates the
profound changes to business, travel, and culture that marked the
twentieth century.
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