Recycle. Renew. Reduce.
Our BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 40% of sustainable material is used in the rear covers of our large screen models.
XR Picture
Feel real life depth with ultimate blacks and our brightest ever OLED pictures
Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR OLED Contrast Pro, brightness is adjusted for higher peaks in glare and deeper blacks in shadow - no more details overwhelmed by shadow or lost in blown-out highlights.
A wide palette of naturally beautiful colours
See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.
Recreating lost texture, the intelligent way
Whatever the content or source, you'll enjoy entertainment close to 4K
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resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock. 11
Intelligent motion processing for fast-moving, blur-free scenes
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure action stays smooth, bright and clear.
XR Sound
The screen is the speaker, sound perfectly matches action
For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what’s on the screen for a truly immersive experience.
All your entertainment upscaled to 3D surround sound
With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.
Best with Sony audio
Paired with Sony audio equipment, our latest BRAVIA TVs bring you an immersive audio-visual experience with the outstanding XR picture and sound quality.
Acoustic Center Sync
When you connect a BRAVIA XR TV to a Sony soundbar, both the soundbar and TV become the centre speaker in your home cinema system. This enables sound to precisely match what’s on the screen for a truly immersive experience.
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Ready for 360 Spatial Sound Personalizer
Tailor your Dolby Atmos® experience in combination with SRS-NS7 and BRAVIA XR™ to enjoy 360 Spatial Sound. With selected Sony headphones
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, you can also enjoy 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately). 14
Voice Zoom™ 2 enhances voices for clearer dialogue
Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.
Smart TV Features
Easily control your smart home
Use your voice to control smart home devices throughout your home. Adjust lighting or control other connected devices.
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Supersize your smartphone favourites
Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.
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Control all your devices with one smart remote
All your connected devices can be controlled with our smart commander. One button access to video on demand services brings shows and movies into your room in seconds.
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Design
Beautifully designed for an immersive viewing experience
Our minimalist One Slate design with seamless edge bezel embraces the screen in a single pane of glass that’s naturally elegant and keeps you focused on the picture. This is a TV that looks and sounds beautiful, whether on a stand or mounted on a wall.
Actual look may differ depending on TV size.
Prestige 3-way multi-position stand, versatile for any TV positioning
A 3-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.
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Beautiful Seamless Edge—less bezel, more picture
With its frameless design, this TV has a seamless and sophisticated look that minimises distractions, focusing your eyes on what’s important – the picture.
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Clutter-free, all-round beauty
Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, the sides and the back.
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Premium brushed aluminium remote with backlight
The premium design remote in brushed aluminium with hairline finish feels good in the hand and is visible in the dark.
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OLED TVs provide a comfortable way to watch TV for longer
OLED panels are the first panels of any kind of TV to receive the Eyesafe® certification developed by TUV-Eyesafe®.
Designed with the environment in mind
ABOUT SONY AND THE ENVIRONMENT
Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.
ENVIRONMENTAL FEATURES IN THIS PRODUCT
- Dynamic Backlight Control, or pixel-level lighting control, help improve energy efficiency by adjusting display brightness as picture content changes
- Power Saving Mode helps save energy by adjusting the display brightness
- Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed
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The RRP is Sony's recommended retail price; the actual retail price is determined by the retailer/seller and not by Sony.
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Including a processor that cross-analyses multiple picture elements combined with focal points; recreating human perspective. As of the 18th November 2020 no other brand has specifically claimed such cognitive intelligence for their TV processor. Verified by Strategy Analytics, November 2020.
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User must connect to a Google account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.
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Hands Free feature availability depends on language and may need software update.
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Google and Google TV are trademarks of Google LLC.
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Google Assistant is not available in certain countries and languages. Availability of services varies by country and language.
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Service availability varies by country.
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Horizon Forbidden West™: Releasing 02/18/2022. ©2021 Sony Interactive Entertainment Europe. Horizon Forbidden West is a trademark of Sony Interactive Entertainment.
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“PlayStation Family Mark”, “PlayStation”, “PS5 logo” and “PS5” are registered trademarks or trademarks of Sony Interactive Entertainment Inc.
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4K: 3,840 x 2,160 pixels.
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Upscaled, simulated and enhanced 4K images will vary based on source content.
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Acoustic Center Sync is compatible with Sony Soundbar HT-A7000 and Home Theater System HT-A9. Product availability varies by region.
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Applicable headphones are WH-1000XM3, WF-1000XM3, WI-1000XM2, WH-1000XM4, WF-1000XM4, WH-XB900N, WH-XB700, WH-H810 and WH-H910N.
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Firmware update available by Jan 2022 and is required to enjoy 360 Spatial Sound on BRAVIA XR. Network connection required for firmware update of BRAVIA XR.
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Google is a trademark of Google LLC.
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Chromecast built-in is a trademark of Google LLC. Chromecast built-in compatibility dependent on app.
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Apple, the Apple logo, Apple TV, AirPlay and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries. This Sony TV is compatible with AirPlay 2 and HomeKit. iOS 12.2 or later or macOS 10.14.4 or later is required. Apple ID account required. Subscriptions may be required to access certain content.
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Controllable device and feature depends on country and device.
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Remote design and specification differ depending on country.
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3-way stand only available on the 83'' model (2-way stand on 65" and 55" models).
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Seamless Edge is only available on the 65” and 55” models (83'' model is Metal Flush Surface).
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Actual look may differ depending on the type of cable used and TV size.
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Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, internet service, device capabilities, and content availability.
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IMAX Enhanced content enables the full IMAX Enhanced experience.
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Dolby Vision content is compatible with streaming services such as Netflix, Amazon Video or compatible content device connected via HDMI input. Requires HDMI® cables sold separately.
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Requires separately sold Calman calibration software to be installed on your PC, a pattern generator, a meter (colorimeter, spectrophotometer etc.), and Calman for BRAVIA app to be downloaded from Google Play and installed on your TV. Internet needed to utilize app services on TV. Network services, content, and software of this product may be subject to separate terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.
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©2021 Sony Interactive Entertainment LLC. Ratchet & Clank is a trademark of Sony Interactive Entertainment. PS5™ system sold seperately. Design and specifications are subject to change without notice. “PS”, ”PlayStation” and “PS5“ are registered trademarks or trademarks of Sony Interactive Entertainment Inc.
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Features vary by models and regions and may change without prior notice.
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“PlayStation Family Mark”, “PlayStation” and “PS5 logo” are registered trademarks or trademarks of Sony Interactive Entertainment Inc.
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"SONY" is a registered trademark of Sony Corporation. "BRAVIA" and “BRAVIA CORE” are trademarks or registered trademarks of Sony Corporation.
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This product is also known as XR-55A90J, XR-65A90J, XR-83A90J, XR55A90JU, XR65A90JU, XR83A90JU
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Features and specifications are subject to change without prior notice.
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For information about the external power supply bundled with the product (when applicable), please refer to the link regarding information on ecodesign requirements for external power supplies in accordance with the COMMISSION REGULATION (EU) 2019/1782 of 1 October 2019 laying down ecodesign requirements for external power supplies pursuant to Directive 2009/125/EC of the European Parliament and of the Council and repealing Commission Regulation (EC) No 278/2009