Why do so many players love the old “soapbar” pickup? Probably because it’s the friendliest sounding single-coil ever. High notes are always fat, with just enough bite to cut through the mix. Low notes are bright, but not thin, and the tone stays even — all the way up the neck. Our version of this classic pickup also punches up the mids and tightens up the lows.

We've made a pickup that performs almost identically to the old ones, but we did it with a unique combination of ceramic magnets and iron loading, instead of the original Alnico magnets. We didn't do it just to be different — our pickup's magnetic field won't weaken with age, so the sound won't change in time.