1945-47 Kellogg's All-Wheat Dogs # 8 Griffon Bruxellois (VG/EX)

Kellogg's was originally founded as the Battle Creek Toasted Corn Flake Company in 1906. The company's founder Will Keith Kellogg is credited with inventing corn flakes along with his brother John Harvey Kellogg. The company was renamed the Kellogg Company in 1922. Since that time, Kellogg's has become a multi-national producer of breakfast foods, snack foods, cookies and crackers.

Kellogg's set scope is what makes this card just a tip of the iceberg. They first cross-marketed cereal with baseball and other sports in the 1930s, soon after Wheaties achieved success by adding player endorsements. Two brands, Pep and All-Wheat, used sports issues as in-box promos, and although the latter existed for less than a decade, it no doubt pleased kids by creating three of these 150-card sets to collect and trade.

No year appears on the card, but All-Wheat published their first set of 150 cards in 1945, second in 1946, and today's version in 1947. 

Cards came as box inserts on 2x4 perforated sheets, (8) total cards, with subsets mixed together. Being able to just fold and separate cards kept them in much better shape than other food makers. Individual cards are 1 3/4 X 2 1/2.

1945 Subsets:

Aeroplanes (series of 15)

Camp Crafts (series of 15)

Firearms (series of 15)

Peoples of the World (series of 15)

Ships of War (series of 15)

Sports Records (series of 15)

Sport-Tip (series of 30)

Strange Animals (series of 15)

Vehicles of War (series of 15)

1946 Subsets:

Aeroplanes (series of 15)

Denizens of the Deep (series of 15)

Dogs (series of 15)

Great Deeds in Canada (series of 15)

Histories of Flight (series of 15)

Sport-Tips (series of 30)

Things to Make (series of 15)

Tricks (series of 15)

Uniforms (series of 15)

1947 Subsets:

Aeroplanes (series of 15)

Boats (series of 15)

First Aid Tips (series of 15)

Historical Automobiles (series of 15)

Picture Puzzle (series of 15)

Sports Histories (series of 15)

Sport-Tips (series of 30)

Strange Birds (series of 15)

Things to Make (series of 15)

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