-This vintage 7UP store display from 1963 features a cheerful Santa Claus holding a bottle of 7Up in his hand. The colorful multi-color design is a perfect addition to any soda or advertising collection. This original piece was made in the United States and is a true testament to the iconic 7Up brand. Perfect for any fan of soda or Christmas memorabilia, this collectible store display is sure to be a standout piece in any collection. With its vibrant colors and classic design, this piece will add a touch of nostalgia to any room. Don't miss out on the opportunity to own this piece of advertising history. This item has never been used and the stand-up flap on the back is still sealed up never opened. The only thing I see is on the backside the paper at the very top right-hand corner is pulled back but it is just the backing you can't see it from the front of the sign. It is 161/2" high and 12" across. very very nice cardboard sign from 1963. see photos