Fit + Fresh is in the fashionable lunch category. Based in Providence, Rhode Island, our company is comprised of 85% women who are looking for a sense of balance between our work and busy lives, family and friendships, volunteering in our community and pursuing personal health goals. We create insulated lunch bags and accessories that make it easier for women to make choices when it comes to what they eat at the office, or on the go. We talk to thousands of women each year to understand their everyday lives, their needs, and their relationships with food.