Gorgeous Dog Shampoo Formula Ingredients: Deionized Water—High quality pure water,Ammonium Lauryl Sulfate: A cleaning agent from natural coconut alcohols,Cocamidopropyl Hydroxysultaine (and) Aqua—Enhances foaming, CocoamidopropylBetaine—Conditions and softens, PEG-150 Pentaerythrityl Tetrastearate (and)PEG-6 Caprylic/Capric Glycerides (and) Water—Lowers irritancy, Hydrolyzed OatProtein—Soothes sensitive skin, Glycerine—Absorbs and retains moisture,Lavender Extract—Soothes, Aloe Vera Gel—Moisturizing, Jojoba Oil—Soothes andconditions, Tocopheryl Acetate—Natural vitamin E, moisturizes, RosemaryExtract—Conditions and adds sheen, Chamomile Extract—Benefits dry or irritatedskin. A small amount of preservative is required to protect our naturalingredients. DILUTION : 20 -1