Title:

Top: cheers (or your health)

Bottom: where they ran the hundred-meter distance, they are drinking half a liter now and the sport pedestal has become a bar.

Historical context:

Mikhail Gorbachev carried out an anti-alcohol campaign with partial prohibition,colloquially known as the "dry law" in the 80’s. Prices of vodka, wine and beer were raised, and their sales were restricted in amount and time of day. People who were caught drunk at work or in public were prosecuted.

The reform had an effect on alcoholism in the country, as evident from statistics showing some fall in criminality and rise in life expectancy, but economically it was a serious blow to the state budget (a loss of approximately 100 billion rubles to the exchequer according to Alexander Yakovlev) after alcohol production migrated to the black market economy.

This poster is a clear example of the anti-alcohol campaign carried out by Gorvachev in the USSR.

Interesting fact:

Podiums were first used at the 1930 British Empire Games (now Commonwealth Games) in Hamilton, Ontario and subsequently during the 1932 Winter Olympics in Lake Placid and the 1932 Summer Olympics in Los Angeles

Size: 33x44cm

Language: Russian

Printed in1988

Publisher: “Artist of the RSFSR"

Circulation:only 20000 copies

Material:offset paper

Artists:

A group of artists known as ‘The Fighting Pencil’. Their names are under the group’s logo – a pencil and palette merged to resemble a gun – which is on this poster. The group began in an army unit fighting against Finland in 1939. They continued to make posters throughout the 20th century, during the World War II (known in Russia as the Great Patriotic War) and later attacked the vices of the Soviet state such as needless bureaucracy and corruption.

Style:comic

Made in Leningrad,Russia, USSR.

For further information about the USSR's anti-alcohol campaign on this link: https://www.youtube.com/watch?v=mWkfbzk35K4

This is guaranteed 100% original soviet period item manufactured in the USSR.

This is not a recent issue,replica or tourist souvenir.