Anti Social Social Club burst into the fashion world in early 2015. It has navigated through crowded streetwear market in Los Angeles to worldwide stardom. Its eccentric and mysterious founder Neek Lurk had no ambitions to conquer the world, yet somehow managed to build a lucrative business based on “negative stuff” like mental struggles and depression. Now the brand counts Kanye West, Kim Kardashian, and Korean idols BTS as fans. Its online store is permanently sold out and the discussions about designs and messages on its clothes and accessories never cease.