Jong, Cees de
The Image of a company : manual for corporate identity
First Edition Hardcover London : Architecture Design and Technology Press, 1990
Author: | Jong, Cees de |
Full title: | The Image of a company : manual for corporate identity |
Publisher: | London : Architecture Design and Technology Press, 1990 |
Edition: | First Edition |
Binding: | Hardcover |
ISBN: | 1854544047 |
EAN: | 9781854544049 |
Pages: | 224 |
Book ID: | 241689 |
First Edition. Language: English. ISBN: 1854544047. EAN: 9781854544049.
Fine cloth copy in an equally fine dust-wrapper. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered.
Physical description; 224 p. : col. ill. ; 34 cm. Notes; First published in Dutch, Laren, Netherlands: V & K Publishing, 1990. Bibliography, p. 217-8. - Includes index. Summary; A presentation of a series of international case studies illustrating the importance of corporate identity (how companies present themselves to the outside world) which is recognised as an important management issue. In parallel with a number of international case studies, for example, Esprit, IBM, Braun, Adidas and Coca Cola, there is a manual, by Ben Bos of "Total Design" detailing how to achieve a distinctive corporate identity. The work provides useful information for companies of every size, with advice on expressing a company's image by means of colour, typography, forms, packaging, the use of signs, fleet-marking, publicity and promotion materials. In the same way, management issues of co-ordination and implementation are discussed and illustrated. Practical details are supplied in a full technical account of an imaginary corporate image programme. The book is intended for the use of graphic designers, managers, marketing and publicity professionals. Subjects; Corporate image. Industrial design coordination. Marketing. Packaging � Design. Industrial publicity. Corporate identity. Business communication & presentation ; Public relations. Design / General. Business & Economics / Advertising & Promotion. Genre; Illustrated.
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BZDB318 Unbranded ISBN: 1854544047 EAN: 9781854544049 Jong, Cees de The Image of a company : manual for corporate identity