The Image of a company : manual for corporate identity
First Edition Hardcover London : Architecture Design and Technology Press, 1990
Book Publishing Details
| Author: | Jong, Cees de |
| Full title: | The Image of a company : manual for corporate identity |
| Publisher: | London : Architecture Design and Technology Press, 1990 |
| Edition: | First Edition |
| Binding: | Hardcover |
| ISBN: | 1854544047 |
| EAN: | 9781854544049 |
| Pages: | 224 |
| Book ID: | 241689 |
Comments & Item Features
First Edition. Language: English. ISBN: 1854544047. EAN: 9781854544049.
Fine cloth copy in an equally fine dust-wrapper. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered.
Physical description; 224 p. : col. ill. ; 34 cm. Notes; First published in Dutch, Laren, Netherlands: V & K Publishing, 1990. Bibliography, p. 217-8. - Includes index. Summary; A presentation of a series of international case studies illustrating the importance of corporate identity (how companies present themselves to the outside world) which is recognised as an important management issue. In parallel with a number of international case studies, for example, Esprit, IBM, Braun, Adidas and Coca Cola, there is a manual, by Ben Bos of "Total Design" detailing how to achieve a distinctive corporate identity. The work provides useful information for companies of every size, with advice on expressing a company's image by means of colour, typography, forms, packaging, the use of signs, fleet-marking, publicity and promotion materials. In the same way, management issues of co-ordination and implementation are discussed and illustrated. Practical details are supplied in a full technical account of an imaginary corporate image programme. The book is intended for the use of graphic designers, managers, marketing and publicity professionals. Subjects; Corporate image. Industrial design coordination. Marketing. Packaging � Design. Industrial publicity. Corporate identity. Business communication & presentation ; Public relations. Design / General. Business & Economics / Advertising & Promotion. Genre; Illustrated.
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Fine cloth copy in an equally fine dust-wrapper. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered.
Physical description; 224 p. : col. ill. ; 34 cm. Notes; First published in Dutch, Laren, Netherlands: V & K Publishing, 1990. Bibliography, p. 217-8. - Includes index. Summary; A presentation of a series of international case studies illustrating the importance of corporate identity (how companies present themselves to the outside world) which is recognised as an important management issue. In parallel with a number of international case studies, for example, Esprit, IBM, Braun, Adidas and Coca Cola, there is a manual, by Ben Bos of "Total Design" detailing how to achieve a distinctive corporate identity. The work provides useful information for companies of every size, with advice on expressing a company's image by means of colour, typography, forms, packaging, the use of signs, fleet-marking, publicity and promotion materials. In the same way, management issues of co-ordination and implementation are discussed and illustrated. Practical details are supplied in a full technical account of an imaginary corporate image programme. The book is intended for the use of graphic designers, managers, marketing and publicity professionals. Subjects; Corporate image. Industrial design coordination. Marketing. Packaging � Design. Industrial publicity. Corporate identity. Business communication & presentation ; Public relations. Design / General. Business & Economics / Advertising & Promotion. Genre; Illustrated.
Check out our eBay shop! With over 250,000 hand-picked First edition, Antiquarian and out-of-print titles in an exhaustive range of subjects, there is sure to be something to catch the eye of the bibliophile, the avid researcher or the casual reader. With FREE (standard) WORLDWIDE SHIPPING as well, value is guaranteed!
Size of Item & Shipped Weight
Shipped Weight: Under 1 kilogram.
Keywords and Associated Terms
BZDB318 Unbranded ISBN: 1854544047 EAN: 9781854544049 Jong, Cees de The Image of a company : manual for corporate identity