The Ultimate Question 2.0 by Fred Reichheld is a book that reveals how Net Promoter Companies can thrive and excel in a customer-driven world. Published by Harvard Business Review Press in 2011, this book is one of the essential non-fiction works for anyone in the business world. With topics covering Leadership, Personal Success, Customer Relations, Motivational skills and Management, this book is a must-have for every serious professional looking to be successful in today's world.

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