With the SD card reader it's incredibly easy to download photos and videos from your digital camera to your iPad so you can view them on the gorgeous iPad display and share them with family and friends. Use the SD Card Reader to import photos and videos directly from your camera's SD card. Connect it to your iPad, then insert your digital camera's SD card into the slot. After you make the connection, your iPad automatically opens the Photos app, which lets you choose which photos and videos to import, then organizes them into albums. When you sync iPad to your PC or Mac, the photos and videos on your iPad are added to your computer's photo library. Supports standard photo formats, including JPEG and RAW, along with SD and HD video formats, including H.264 and MPEG-4.