Yu-Be (pronounced "YOO-BEE") is the #1 selling medicated, vitamin-enriched skin care cream in Japan. Yu-Be is a Glycerin-based moisturizing cream enriched with Vitamin E, Vitamin B2 and Camphor. It's the uniquely high Glycerin content and absorbability, achieved through a special manufacturing process in Japan, which makes Yu-Be so effective on severe dry skin and truly sets it apart from other creams. It was 1957 when a young pharmacist named Yoshikiyo Nowatari first introduced his now famous moisturizing cream to Japan. His creation was invented at the request of a woman long-suffering from dry, cracked skin. She was tired of using petroleum-based skin care products that she found to be greasy, messy and ineffective. With the help of a chemist and a special manufacturing process, he created a glycerin-based moisturizer that would go on to be one of the longest-selling skin care products in Japan and the #1 selling medicated, vitamin-enriched cream on the market. Mr.Nowatari chose to sell his product as a "medicated" skin care cream so families would know it was for their use on tough, dry skin - as opposed to other "beauty", "wrinkle" or "anti-aging" creams on the market. In the 47 years since it's birth, this moisturizer has attracted and kept a massive and loyal customer base in Japan. Generations of familes have used the concentrated formula on all types of dry skin - from split cuticles and cracked heels to diaper rash - even frostbite - and to this day refuse to use anything else. World-class mountain climber and explorer Sumiyo Tsuzuki uses Yu-Be to protect her skin on expeditions all over the world. Ms. Tsuzuki was the first Japanese woman to ever summit Mt. Everest from the more difficult North side (the China/Tibet side). She also appears in the I-MAX documentary film "EVEREST". Wearing a 1.25 oz. tube taped to a shoelace around her neck, she used Yu-Be to moisturize and protect her skin from the harsh elements of cold, wind, water and sun on the world's tallest peak. INGREDIENTS/ PRODUCT CLAIMS: Yu-Be contains these leading skin conditioning ingredients: Glycerin - Natural "Humectant" attracts and retains moisture in the skin, making it softer. Vitamin E - Natural anti-oxidant and skin protector. Vitamin B2 - Helps to smooth rough or damaged skin - also gives Yu-Be it's yellow color. Camphor - Helps soothe minor skin irritations - mild scent fades in minutes leaving skin feeling healthy. * Concentrated moisturizer helps hydrate, heal, soothe and smooth severe dry skin * Helps heal split cuticles and smooth rough, dry skin on hands, elbows, knees and feet. * Helps protect and moisturize skin exposed to cold, wind, water and sun. * Non-greasy formula absorbs quickly and locks in for hours. Good for all day or all night. * Contains no artificial colors or fragrances. This auction is for the 1.0 Oz Travel Tube. Retails for $18.00 We also have the larger 4.25 Oz Tub
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