1967 Primrose Confectionery Superman # 50 Crazy Bike (EX)


Superman has been an icon of American popular culture since his introduction to the masses in 1938 by way of Action Comics #1. For nearly as long as the character has existed, iconic images of Superman have adorned the face of trading cards.

There is a long history of trading cards revolving around Superman and they include imagery based on the comics, television shows, and films. In addition to the many sets that have been devoted to the Man of Steel, he frequently appears in general DC Universe sets as well as releases geared to other characters.

Compiling a comprehensive list of top cards is nearly impossible when a character has been in the public consciousness for over three-quarters of a century. Superman's first set of trading cards, the 1940 Gum Inc. set, generates the most financial value due to the scarcity in collectible condition and a detailed list could be made of that set on its own. 

Because so many Superman-related sets came out during the junk wax era, many base sets are easy to come by and worth very little money, but some of the bonus cards from those sets can have a fair amount of value. The breadth of Superman trading cards makes collecting an appealing challenge and while some collectors may choose to focus on movie cards or comic cards, the reward for completists is extraordinary.

In 1972, a series of 50 (Numbered 1-50) "cigar box" cards (they're usually classified as minis now), 2 2/3 x 1 1/2", devoted to Superman was released by Primrose Confectionery in the UK. Tracking down cards in this set isn't particularly difficult nowadays but many of the cards on the trade market are graded which means that this can be an expensive set to put together. The artwork, with Silver Age design, is very striking on the front and the back of the card features a description of the action on the front. These cards came inside packs of "Superman Sweet Cigarettes," a candy cigarette for kids, and are on a thinner paper stock. This general fragility helps to explain why you're more likely to find a graded card than not because so many are in bad shape.

This set is hardly mainstream and it'll take some digging to get much more information, but they are very lovely cards with an interesting source (all the images are native to this set), history, sizing, and they're international so it should appeal to collectors and general fans. It is worth noting that the copyright is listed as 1967, but these cards are almost universally considered a 1972 series, so listings for either date are, in fact, the same set of cards.

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