This is a French edition of Mattel Toys.  It is called MATTEL FRANCE S.A.
It has 189 color pages of toys including: 
Barbie
Le Savant Fou
Famille Douceur
Hot Wheels
Miss Makeup
Captain Power
Bebe Maguique
HeMAn
Popples
Plan Publi Promotionel 1989
Tottles
Mattel information
This is one unique item!