DATE OF THIS ** ORIGINAL ** ILLUSTRATED COVER: 1928 In 1914, he moved to Philadelphia to design film posters for Lubian Film Company. In 1916, he moved to work for art studio owner Nelson Amsden. In Cleveland, he met and in 1918 married Amsden's cousin, Florence Eugenia Olds, an art student at the Cleveland School of Art. They had two children, son John Hawley Olds La Gatta, and daughter Jeanne Mehit (ne LaGatta). An assignment from N. W. Ayer advertising agency of Philadelphia brought La Gatta back to New York City in 1918. He did illustrations for Society Brand men's work clothes, Blue Buckle overalls, and General Motors. After six months he resigned from N. W. Ayer and spent six months creating a portfolio of paintings using his wife as the model. These led to new commissions. His advertising clients included Resinol soap, International Silver Company, Ajax Rubber Company, Laros Lingerie, Hoover vacuum cleaners, Paramount Pictures, Campbell's Soup, Ivory Soap, Kellogg's, Johnson & Johnson, Spaulding Swimwear, and Chase and Sanborn Coffee. He did work for many of America's most prominent magazines including Ladies' Home Journal, Cosmopolitan, Woman's Home Companion, Redbook, McCall's, and Harper's Bazaar. He eventually painted twenty-two Saturday Evening Post covers. According to a post on The Saturday Evening Post web site, "His art was a window into a world of cool elegance most readers would not otherwise be aware of." Fellow illustrator Frederick R. Gruger, upon seeing La Gatta's images of women, said he painted, "chrome-plated women." He jointed the Guild of Freelance Artists, its membership also included Norman Rockwell, Charles Dana Gibson and Neysa McMein. He was a member of the Society of Illustrators from 1922 to 1939. And was the interim president in 1927.
**For multiple purchases please wait for our combined invoice. Shipping discount are ONLY available with this method. Thank You.
SPECIAL CHARACTERISTICS/DESCRIPTIVE WORDS: When collecting ILLUSTRATED COVER ART one can do so by content, artist, year, theme, etc etc... with plenty of each to fill a wall or portfolio... Prices are normally based on condition, artist, condition, theme, condition, publishing year, condition... and condition... (DO YA SEE THE PATTEN...HAHA) Most of the covers where mailed folded (and / or folded by the owner to fit the back pocket or purse). Those covers which have no center fold have a higher premium in any collection. Because of the gloss paper used and the richness of inks for most covers, age wear + use from handling are very important factors in pricing (see above value line for pricing factors)
ILLUSTRATED COVER artwork is fun, exciting and well worth COLLECTING, as each year takes it's toll... the remaining covers available in the market have shrunk AND THUS those that survive consistently keep INCREASING in value.. Framed correctly with acid free techniques and quality matting, backing and frames will no doubt increase their value as the years pass. and in the meantime one gets to derive the pleasure of enjoyment and sharing with friends..
COVER ART works well to display not only in the home but certainly does well for any office, or business establishment.. Always getting plenty of "viewing", questions and comments...
ADVERTISEMENT INCLUDES A SILENT PURCHASE COUPON TO PRESENT TO THE SALES PERSON AT THE STORE. JOHNSON AND JOHNSON MENSTRAL CYCLE PRODUCT FEMININE
ILLUSTRATOR/ARTIST: JOHN LAGATTO
John La Gatta (May 26, 1894 – January 21, 1977), also spelled LaGatta, was an advertising illustrator active during the first half of the 20th century.
ADVERT SIZE: SEE RULER SIDES IN PHOTO FOR DIMENSIONS ( ALL DIMENSIONS IN INCHES)
Our AD's and COVER'S are ORIGINAL and 100% guaranteed --- (we code all our items to insure authenticity) ---- we stand behind this.
IF YOU WISH TO PURCHASE A RE-MASTERED COPY PLEASE SEE "MODERN POSTERS" IN OUR STORE.
As graphic collectors ourselves, we take great pride in doing the best job we can to preserve and extend the wonderful historic graphics of the past.
PLEASE LOOK AT OUR PHOTO CLOSELY AS IT IS (ALBEIT LOWER RESOLUTION) THE PRODUCT BEING SOLD.....NOT STOCK IMAGES
**NOTE** : PAGES MAY SHOW AGE WEAR AND IMPERFECTIONS TO MARGINS, WITH CLOSED NICKS AND CUTS, WHICH DO NOT AFFECT AD IMAGE OR TEXT WHEN MATTED AND FRAMED. SOMETIMES THE PAGES HAVE BEEN TRIMMED.. PLEASE NOTE THE ACTUAL SIZE OF SELLING AD IN THE ATTACHED PHOTO IMAGE... WHAT YOU SEE IS WHAT YOU GET...
We ship via United States Postal Service. We have a 4 day handling time not including weekends or holidays but normally we have all orders processed, packed and shipped within 48 hrs.
A Note to our international buyers (Including Canada). Please read before placing a bid or buying an item:
**Import taxes, duties and charges are not included in the item price or shipping charges. These charges are the buyer's responsibility. Please check with your country's customs office to determine what these additional costs will be prior to bidding/buying on items. These charges are normally collected by the shipping company or when you pick the item up, this is not an additional shipping charge. We are not responsible for shipping times to international buyer's. Your country's customs may hold the package for a month or more.
**We pride ourselves on quality products, great service, accurate gradations and fast shipping.**
BRANCHWATER BOOKS
YOUR AD WILL BE SHIPPED ROLLED IN A PROTECTIVE PLASTIC BAG IN AN 80mm (TWICE USPS RECOMMENDED) THICK, 2 INCHES IN DIAMETER (SO AS NOT TO STRESS THE PAPER) SHIPPING TUBE WITH PRESS TIGHT PLASTIC END CAPS.
24905
Powered by SixBit's eCommerce Solution