1952 SAN FRANCISCO HARBOR NAUTICAL MARINE SAILBOAT TRAVEL MACOUILLARD AD 29493 

DATE OF THIS  ** ORIGINAL **  ILLUSTRATED COVER: 1952

SPECIAL CHARACTERISTICS/DESCRIPTIVE WORDS:  

San Francisco (/?sæn fr?n's?sko?/; Spanish for "Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California in the United States. The city proper is the fourth most populous in California and 17th most populous in the United States, with 815,201 residents as of 2021. It covers a land area of 46.9 square miles (121 square kilometers), at the end of the San Francisco Peninsula, making it the second most densely populated large U.S. city after New York City, and the fifth most densely populated U.S. county, behind only four of the five New York City boroughs. Among the 91 U.S. cities proper with over 250,000 residents, San Francisco was ranked first by per capita income (at $160,749) and sixth by aggregate income as of 2021. Colloquial nicknames for San Francisco include SF, San Fran, The City, Frisco, and Baghdad by the Bay.

San Francisco and the surrounding San Francisco Bay Area are a global center of economic activity and the arts and sciences, spurred by leading universities, high-tech, healthcare, FIRE, and professional services sectors. As of 2020, the metropolitan area, with 6.7 million residents, ranked 5th by GDP ($874 billion) and 2nd by GDP per capita ($131,082) across the OECD countries, ahead of global cities like Paris, London, and Singapore. San Francisco anchors the 13th most populous metropolitan statistical area in the United States with 4.6 million residents, and the fourth-largest by aggregate income and economic output, with a GDP of $669 billion in 2021. The wider San Jose–San Francisco–Oakland, CA Combined Statistical Area is the fifth most populous, with 9.5 million residents, and the third-largest by economic output, with a GDP of $1.25 trillion in 2021. In the same year, San Francisco proper had a GDP of $236.4 billion, and a GDP per capita of $289,990. San Francisco was ranked seventh in the world and third in the United States on the Global Financial Centres Index as of March 2022.

As of September 2022, the Bay Area was home to four of the world's ten largest companies by market capitalization, and the city proper is headquarters to companies such as Wells Fargo, Salesforce, Uber, First Republic Bank, Airbnb, Twitter, Block, Levi's, Gap, Dropbox, Pacific Gas and Electric Company, Lyft, and Cruise, although the COVID-19 pandemic has accelerated the exodus of business from downtown San Francisco.[37][38] The city is home to a number of educational and cultural institutions, such as the University of California, San Francisco, the University of San Francisco, San Francisco State University, the de Young Museum, the San Francisco Museum of Modern Art, the San Francisco Symphony, the San Francisco Ballet, the San Francisco Opera, the SFJAZZ Center, the California Academy of Sciences, the San Francisco Giants, and the Golden State Warriors. A popular tourist destination, San Francisco is known for its steep rolling hills and eclectic mix of architecture across varied neighborhoods, as well as its cool summers, fog, and landmarks, including the Golden Gate Bridge, cable cars, Alcatraz, and Chinatown and Mission districts.

San Francisco was founded on June 29, 1776, when colonists from Spain established the Presidio of San Francisco at the Golden Gate and Mission San Francisco de Asís a few miles away, both named for Francis of Assisi] The California Gold Rush of 1849 brought rapid growth, transforming an unimportant hamlet into a busy port, making it the largest city on the West Coast at the time; between 1870 and 1900, approximately one quarter of California's population resided in the city proper. In 1856, San Francisco became a consolidated city-county. After three-quarters of the city was destroyed by the 1906 earthquake and fire, it was quickly rebuilt, hosting the Panama-Pacific International Exposition nine years later. In World War II, it was a major port of embarkation for naval service members shipping out to the Pacific Theater It then became the birthplace of the United Nations in 1945.] After the war, the confluence of returning servicemen, significant immigration, liberalizing attitudes, the rise of the beatnik and hippie countercultures, the sexual revolution, the peace movement growing from opposition to United States involvement in the Vietnam War, and other factors led to the Summer of Love and the gay rights movement, cementing San Francisco as a center of liberal activism in the United States. More recently, statewide droughts in California have strained the city's water security.



ILLUSTRATOR/ARTIST:
BEAUTIFUL ILLUSTRATED ADVERTISEMENT BY L MACOUILLARD

Louis Macouillard (September 8, 1913 – November 26, 1987) American artist known for his watercolor paintings of travel and marine genres, as well as his work as a commercial illustrator.

Biography

Louis Macouillard was born on September 8, 1913, in San Francisco, California. He graduated from San Francisco Polytechnic High School and the California Guild of Arts and Crafts (CCAC) in 1934. After graduation, he continued his studies in New York City at the Art Students League of New York (ASL). Later on, he returned to San Francisco to work at the Velvetone Poster Company, as an art director.

He served in the US Navy in the South Pacific during World War II. While serving in the Navy he produced many artworks showcasing his travels that he mailed to his fiancé, which were featured in a six-page spread and cover of the October 1943 issue of Life (magazine).

Macouillard's designed two postage stamps, one of them being the commemorative 6¢ US postage stamp of Daniel Boone issued in September 1968.

In 1963 Macouillard designed a mosaic mural that adorns a mid-century modern bank at 300 S. El Camino Real, San Mateo, California. The mural was constructed by Alfonso Pardiñas of Byzantine Mosaics. It tells the story of A. P. Giannini, the founder of Bank of Italy, and features bold, bright colored and features childlike illustrations in five panels, 25-foot-high.

His work is featured in the permanent collection at Fine Arts Museums of San Francisco (FAMSF), and the Smithsonian American Art Museum. One of his etchings is featured in a scrapbook collage by artist Xavier Martinez and is part of the permanent collection at the Oakland Museum of California.

Personal

Macouillard married Grace Macouillard (née Harrison) in July 1943. He was also a skilled yachtsman and hand-crafted one of the first trimarans which he sailed on San Francisco Bay. Towards the end of life his time was divided between his homes in San Francisco and in Glen Ellen in Sonoma County. Macouillard died in San Francisco on November 26, 1987.



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