1952 FISH MONTAGUE ROD TACKLE SPORT OUTDOOR BAMBOO SPLIT FLY TONKIN AD 29343 
Item Condition: "A" VERY GOOD, PERFECT FOR FRAMING AND DISPLAYING. 

**NOTE** : PAGE MAY SHOW AGE WEAR AND IMPERFECTIONS TO MARGINS, WITH CLOSED NICKS AND CUTS, WHICH DO NOT AFFECT AD IMAGE OR TEXT WHEN MATTED AND FRAMED.

DATE OF THIS  ** ORIGINAL **  ADVERTISEMENT / ADVERT / AD: FISH

GREAT DECOR / ART FOR: HOME OFFICE BUSINESS SHOP STORE CASINO LOFT STUDIO GARAGE BEDROOM COLLECTION

SPECIAL CHARACTERISTICS/DESCRIPTIVE WORDS:
 ORIGINAL ADVERTISEMENT FROM A VINTAGE PERIODICAL PER THE DATE NOTED.    

ILLUSTRATOR/ARTIST:

At the turn of the century, the Thomas Chubb Rod Company was bought out by a group headed by Evander Bartlett, the Montague Rod & Reel Company. This company would become the giant of the bamboo rod making industry. Initially, they continued to produce rods under both the Chubb and Montague names. The Chubbs were often brand, the Montagues were rarely marked. The vast majority were sold as trade rods in the early part of the century. Many unmarked rods of 1900 to 1930 are referred to as Chubb/Momtys today, though other manufacturers like Horrocks Ibbotson and Union Hardware also produced many thousands of unmarked trade rods. The Depression created a need for economic efficiency that saw the closing of the Chubb plant, and consolidation at Montague's main plant in Pelham Mass. The Chubb name disappeared.

Although Montague would continue to be the leader in the production of trade rods, Montague began to market their rods with their own decals as the 1920s ended. They made over 50 different models that ranged in price from $3.00 to $35.00 in the 1930s. The Montague Red Wing is the most commonly seen example of the high quality rods seen today. The Rapidan is the most common midlevel, and the Subeam the most common lower level rods seen today.

Leonard and Montague stand as examples of two different levels of bamboo fly rods: the craftsman vs. the large manufacturer. Other well known craftsman type makers were Paul Young, The Edwards Family, F.E, Thomas, LL Dickerson, H.W. Hawes and Bill Phillipson. High quality smaller manufacturers include Winston and Orvis - which still make high quality bamboo rods to this day. Larger manufacturers included high quality Heddon, and South Bend and bargain basement Horrocks Ibbotsons and Union Hardware.

Bamboo soon became the preferred material for all fishing rods with Tonkin cane being prized above other species. This continued to 1950 when a trade embargo was imposed on Chinese goods. Due to the resultant shortage of quality bamboo and the concurrent development of synthetic fibers the fabrication of bamboo rods nearly stopped. By the time the embargo ended in the early seventies only a handful of craftsmen were still making bamboo rods. The main reason for bamboo rods regaining their popularity was a result of Everett Garrison together with Hoagy Bix Carmichael publishing bamboo rod building ‘secrets’ in their book A Master's Guide to Building a Bamboo Fly Rod.



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