DATE OF ** ORIGINAL ** INSERT PHOTO / COVER / PRINT: 1930 CITY / TOWN-STATE: DETAILS: SPORTING MEN GOLF GEAR EQUIPMENT ARTIST: INSERT PHOTO AND ILLUSTRATION The Wilson Sporting Goods Company is an American sports equipment manufacturer based in Chicago, Illinois. The company has been a subsidiary of Finnish multinational company Amer Sports since 1989, and is, in turn, now under the Chinese Anta Sports since 2019. Wilson makes equipment for many sports, among them baseball, badminton, American football, basketball, fastpitch softball, golf, racquetball, soccer, squash, tennis, pickleball and volleyball. The company owns the brands Atec, DeMarini, EvoShield, Louisville Slugger, and Luxilon to provide sports equipment and protective gear for baseball, lacrosse, softball, and tennis. HistoryThe company traces its roots to the "Schwarzschild & Sulzberger" meatpacking company (later changed to "Sulzberger & Son's") based in New York, that operated meat packing slaughterhouses. Sulzberger & Son's founded the "Ashland Manufacturing Company" in 1913 to use animal by-products from its slaughterhouses. It started out in 1914, making tennis racket strings, violin strings, and surgical sutures, but soon expanded into baseball shoes and tennis racquets. In 1915, Thomas E. Wilson, former president of meatpacker Morris & Company, was appointed president by the controlling banks and renamed the company "Thomas E. Wilson Company". The company acquired the Hetzinger Knitting Mills to produce athletic uniforms and a caddie bag company which produced golf balls but soon expanded into footballs and basketballs. In 1918, Wilson left to concentrate on the beef-packing business, changing the Sulzberger company to Wilson & Co. (which would ultimately become Iowa Beef Packers and then be taken over by Tyson Foods). The packing company continued to have control in the company until 1967 when it was sold to Ling-Temco-Vought. Under new president Lawrence Blaine Icely, it acquired the "Chicago Sporting Goods Company" and struck a deal to supply the Chicago Cubs. It also hired Arch Turner, a leather designer who would design the leather football. In 1922, it introduced the Ray Schalk catcher's mitt which later became the standard. It worked with Knute Rockne to introduce the double-lined leather football and first valve football and the first waist-line football pants with pads. In 1925, it was renamed "Wilson-Western Sporting Goods" following a distribution agreement with "Western Sporting Goods". After Rockne's death, the company focused on golf, introducing the R-90, a sand wedge golf club inspired by Gene Sarazen's victory in the 1932 British Open. In 1931, it renamed itself "Wilson Sporting Goods Company". During World War II it introduced the Wilson Duke football, featuring high-quality leather, ends that were hand-sewn, lock-stitch seams, and triple lining, which was adopted as the official ball of the National Football League. Horween Leather Company has supplied Wilson with pebbled cowhide since 1941 for use in the manufacture of footballs and basketballs. Wilson is Horween Leather Company's largest customer. In 1941, Wilson became official provider of game balls for the National Football League (American football), a partnership that continues to this day. Wilson became the official game ball supplier of the newly-formed Basketball Association of America (BAA; the forerunner league of what would eventually become today's NBA) in 1946, this partnership would last 37 years. After the World War II, Wilson focused on tennis and signed Jack Kramer, who developed its line of Jack Kramer signed tennis rackets. L. B. Icely died in 1950, but the company continued to expand. In 1955, it acquired Ohio-Kentucky Manufacturing for making footballs. In 1964, Wilson acquired "Wonder Products Company", which made toys and custom-molded items. The company transformed the custom-mold section to make protective equipment for American football and baseball, such as face masks for football helmets and leg guards for baseball catchers. In 1967, the company was acquired by Ling-Temco-Vought. Only three years later, PepsiCo became new Wilson's owner. In those days, the company manufactured and commercialized the official balls of both, NBA and NFL, and provided most of the uniforms of teams in Major League Baseball (MLB) and the United States Summer Olympics teams. In 1979, Wilson tennis balls were first used in the US Open, and still are used to this day. In 2006, the Australian Open began using Wilson Tennis Balls. In 1985, Wilson was acquired by Westray Capital Corporation through subsidiary WSGC Holdings. In 1989, WSGC merged with Bogey Acquisitions Company, which is affiliated with the Finnish group Amer Sports. In May 2020, it was announced that Wilson became the NBA and WNBA official ball supplier, starting with the 2021 season. Wilson will return as NBA ball maker, replacing Spalding, after the latter company's 37-year partnership with the league. EXTRA INFO (TEXT & IMAGE): BLACK AND WHITE INSERT PHOTOGRAPHY CAN EVOKE MANY MOODS / EMOTIONS.... WHEN FRAMED FOR DECOR USE. THESE INSERT PHOTO'S COME FROM VINTAGE PERIODICALS AND MOST OFTEN ARE THE *ONLY* GIVEN SOURCE OF THAT PHOTO. HAVING NEVER BEEN AVAILABLE FOR PURCHASE IN OTHER FORMATS THESE INSERT PHOTO'S ARE UNIQUE IN THIS FORM. THEY MAT AND FRAME UP WONDERFULLY WELL FOR THE WALL DECOR OF ANY HOME OR OFFICE. BLACK AND WHITE PHOTOGRAPHY HAS THAT DISTINCTIVE TOUCH OF ROMANTICISM AND NOSTALGIA THAT, THEREFORE, MAKES THEM BASICALLY TIMELESS IN STYLE. CONDITION: CLEAN, PERFECT FOR FRAMING AND DISPLAYING. ADVERT SIZE: SEE PHOTO - DIMENSIONS AT SIDES ARE SHOWN IN INCHES DESCRIPTION OF ITEM: A GREAT VINTAGE ORIGINAL B/W INSERT PHOTO. INSERT PHOTO'S ARE CAREFULLY REMOVED FROM VINTAGE PERIODICALS AND MAY BE TRIMMED IN PREPARATION FOR DISPLAYING. MARGINS ARE INCLUDED IN ADVERT SIZE. **NOTE** : PAGES MAY SHOW AGE WEAR AND IMPERFECTIONS TO MARGINS, WITH CLOSED NICKS AND CUTS, WHICH DO NOT AFFECT AD IMAGE OR TEXT WHEN MATTED AND FRAMED. THE ADVERT OR ARTICLE YOU RECEIVE WILL BE CRISP AND LEGIBLE, WE HAVE PURPOSEFULLY BLURRED THE IMAGE A LITTLE. At ADVERTISINGSHOP (DIVISION OF BRANCHWATER BOOKS) we look for rare & unusual ADVERTISING, COVERS + PRINTS of commercial graphics from throughout the world. ALL items we sell are ORIGINAL and 100% guaranteed --- (we code all our items to insure authenticity) ---- we stand behind this. As graphic collectors ourselves, we take great pride in doing the best job we can to preserve and extend to you wonderful historic graphics of the past. 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