One of the most recognized characters associated with Dia de los Muertos is La Catrina. With recent films like The Book of Life and Coco garnering critical acclaim and tremendous success at the box office, we see the popularity of Dia de los Muertos growing amongst people from all kinds of cultural backgrounds. At Dia de los Muertos festivities throughout the Americas, we see more and more women, young and old, wearing fancy gowns and hats, and painting their faces to look like calaveras de azúcar, or sugar skulls. La Catrina has become the preeminent symbol of the afterlife and is la grand dame of all Dia de los Muertos festivities.

La Catrina is a popular tourist fascination and can be found in statue form in many local stores throughout Mexico. Many people purchase these statues and bring them back as souvenirs of their times spent in Mexico. There is no mistaking her identity, La Catrina is 100% Mexican!