Weitere details

Titel: Small Business Marketing
Zustand: New
EAN: 9781137326003
ISBN: 9781137326003
Verlag: Red Globe Press
Produktart: Taschenbuch
Release date: 03/09/2013
Höhe: 234mm
Länge: 156mm
Gewicht: 478g
Autor: Ian Chaston
Sprache: Englisch
ISBN-10: 113732600X
Description: In this new edition of Small Business Marketing, Ian Chaston offers an insightful alternative to classicist and mainstream marketing theories, drawing upon personal experience to demonstrate how a combination of established theories and empirical evidence is the key to more successful marketing performance. This book introduces students to all the key aspects of, and theories behind, the small business marketing process and encourages them to apply their knowledge to best suit different companies and scenarios.Key Features:- Introduction to classic marketing theory – and its relevance to SMEs- The role of entrepreneurship - Small firms' reaction and adaptation to the economic climate - The pros and cons of internet marketing - The introduction of social networking as a promotional opportunitySmall Business Marketing is the perfect companion for any undergraduate or postgraduate studying small business marketing.
Herstellungsland und -region: GB
Genre: Business & Finance

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