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Titel: Onlife Fashion
Zustand: Neu
Subtitle: 10 rules for the future of high-end fashion
EAN: 9781911687085
ISBN: 9781911687085
Verlag: LID Publishing
Produktart: Taschenbuch
Erscheinungsdatum: 06.01.2022
Description: In an era marked by sudden and profound change, the fashion world has also experienced significant transformations. Its boundaries, its rationale and its protagonists have all been redefined, with these changes continuing now and in the future. The purpose of this book is to analyze this market with particular focus on the segment defined as "high-end" and to provide entrepreneurs, professionals, workers in the sector, consultants, and business/fashion students, a context to understand better the latest and most up-to-date ideas and how to govern their growth.

The starting point for the book's discussion begins with the title of the book, which emphasizes two important characteristics regarding its context: the increasingly blurred distinction between offline and online - hence the term "onlife" - and the absence of rules, given the obvious out-of-date nature of those on which fashion companies have based their business strategies in recent decades. This has led the authors to propose a handbook of new rules, suitable for a world that increasingly appears to be lacking them.
Sprache: Englisch
Herstellungsland und -region: GB
Höhe: 234mm
Länge: 156mm
Autor: Philip Kotler, Giuseppe Stigliano, Riccardo Pozzoli
Genre: Business & Finance
Thematik: Fashion & Design
Title Format: Taschenbuch

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