1947-1966 Exhibit Baseball Card # Lindy McDaniel - St. Louis Cardinals (EX)
Collectible picture cards were issued in cigarettes, candy, gum and even on ice cream lids. But one group of cards that has received very little attention from collectors and are rarely seen at card shows or collectible shows are picture cards that were issued from penny arcade vending machines. The cards were manufactured by the Exhibit Supply Co. of Chicago. The cards were called arcade cards because they were purchased from penny arcade machines located on the various seaside boardwalks of North America.
There were machines that contained stars of football and baseball, movie stars, wrestlers, song cards and, for those old enough, the pinup girl cards. The Exhibit Supply Co. began issuing the cards in 1921 and continued to issue and release new cards until 1966, although for years afterwards cards continued to be issued from penny arcade machines. Even today cards continue to turn up in penny arcade machines as the owners try to use up all the old cards. One could still find 1948 football cards in machines in the 1960s. Owners did not update cards and remove them, but continued to sell whatever stock was still on hand. This made it easier to find cards that became valuable over the years.
Arcade cards manufactured by the Exhibit Supply Co. were postcard size — 33/8 by 53/8 inches. The photo appeared on the front of the card, usually with a facsimile signature of the individual portrayed. In addition, in the lower right hand corner appears: “Made in USA” or “Printed in USA”. The cards were on heavy cardboard stock and the majority were black-and-white or tan sepia colored. In the period of 1939-46, beside the player’s autograph on the front of the card there appeared a salutation “Truly Yours,” “Cordially,” or “Sincerely” above the facsimile autograph.
One nice thing about the collecting of Exhibit penny arcade cards is that most of the material has remained very inexpensive. Collectors can concentrate on football players, baseball, wrestlers of the 1940s and ’50s, movie stars, television stars, pinups, military equipment and the individual cards sell in the $3-$10 range. Some cards of well-known football or baseball players can sell on eBay for $100 and up, but most go for $10-$15.
These Exhibit baseball cards were made, and distributed between the years of 1947 -1966. The "set" consists of 341 baseball cards that measure 3 3/8" x 5 3/8" The black-and-white heavy, cardboard stock postcard sized cards are unnumbered and have blank backs. As the company produced a yearly issuance for the set, players with lengthy careers can have numerous cards, while other players may only have one or two produced, creating different levels of scarcity within the set as a whole. Each card features a black-and-white action or portrait photograph with the player’s name written in script, emulating the player’s signature, near the bottom of each in white or black. Due to the duration of the set issuance, variations and styles are prevalent and some included semi-gloss paper print. At the bottom right corner of each, “Made in U.S.A.” is printed in white. Featured in this extensive set are players like Whitey Ford, Harmon Killebrew, Mickey Mantle, Barney McCosky, Stan Musial, Satchel Paige, Bobby Richardson, Carl Yastrzemski, Dodgers Team – 1955, Yankees Team – 1952, 1955, 1956.
Dating:
1947 - 'MADE IN USA' 1/2" (64 cards)
1948 - 'MADE IN USA' 5/8" (39 cards)
1949 - 'AN EXHIBIT CARD' on left (32 cards)
1950 - 'MADE IN USA' 7/16" (25 cards)
1951-1953 - 'Made In U.S.A.' (33 cards) (1952 unusually in B&W)
1954 -1956 - 'PRINTED IN U.S.A' (30 cards) (Printed script name on left)
1957 - 1959 - 'Printed in U.S.A.' (35 cards)
1960-61 - 'Printed in U.S.A.' (64 cards) (1960 black & White) (1961 brown)
1964-1966 - No 'printed in USA' (32 cards reprinted from the 1963 Stat set with blank backs)
NOTE: 1960-1961, 13 cards were updated by just airbrushing out the old team
NOTE: 1962 & 1963 statistical back cards were issued and are not included in this checklist.
Variations:
10 Ritchie Ashburn (Name error, Phils)
82 Larry Doby (Bat on right border)
83 Larry Doby (Bat off right border)
84 Bobby Doerr ("Exhibit Card" ower left corner)
85 Bobby Doerr (no "Exhibit Card" )
182 Harry Lowery (mispell)
183 Harry Lowrey (Correct)
188 Mickey Mantle (pinstripes)
189 Mickey Mantle (Bat-no stripe, Mick outlined in white)
190 Mickey Mantle (Bat-no stripe, Mick not outlined in white)
195 Eddie Matthews (mispell)
196 Eddie Mathews (Correct)
206 Gil McDougald (Made USA)
207 Gil McDougald (Printed in USA right)
218 Don Newcombe VAR (Shake hands)
261 Red Schoendeinst (Field name white)
262 Red Schoendeinst (Field name Red)
263 Red Schoendeinst (Batting)
269 Roy Sievers (Bat)
270 Roy Sievers (Port-w cap-light back)
271 Roy Sievers (Port-w cap-dark back)
272 Roy Sievers (Port-plain cap)
331 Giants Team 1954 (Plain back)
332 Giants Team 1954 (PC back)
Key Cards:
1 - Hank Aaron
191 - Mickey Mantle (Port)
225 - Satchel Paige
249 - Jackie Robinson
328 - Dodgers Team 1955
338 - Yankees Team 1951
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