1936 Churchman's Story of Navigation Card # 14 A Mediaeval Mediterranean... (EX)

History of Tobacco Cards

Cigarette cards are trade cards issued by tobacco manufacturers to stiffen cigarette packaging and advertise cigarette brands.

Beginning in 1875, cards depicting actresses, baseball players, Indian chiefs, and boxers were issued by the U.S.-based Allen and Ginter tobacco company. These are considered to be some of the first cigarette cards. Other tobacco companies such as Goodwin & Co. soon followed suit. They first emerged in the U.S., then the UK, then, eventually, in many other countries.

In the UK, W.D. & H.O. Wills in 1887 were one of the first companies to include advertising cards with their cigarettes, but it was John Player & Sons in 1893 that produced one of the first general interest sets ‘Castles and Abbeys’. Thomas Ogden soon followed in 1894 and in 1895, Wills produced their first set ‘Ships and Sailors’, followed by ‘Cricketers' in 1896. In 1906, Ogden’s produced a set of football cards depicting footballers in their club colours, in one of the first full-colour sets.

Each set of cards typically consisted of 25 or 50 related subjects, but series of over 100 cards per issue are known. Popular themes were 'beauties' (famous actresses, film stars and models), sporters (in the U.S. mainly baseball, in the rest of the world mainly football and cricket), nature, military heroes and uniforms, heraldry and city views.

Today, for example, sports and military historians study these cards for details on uniform design.

Some very early cigarette cards were printed on silk which was then attached to a paper backing. They were discontinued in order to save paper during World War II, and never fully reintroduced thereafter.

The system devised to codify 19th Century American tobacco issues has its origin in the ‘American Card Catalog’ (ACC), written by Jefferson Burdick. Burdick listed the American Tobacco Cards in one section, broken down by companies that issued the card series and by the types of cards. The 19th Century issues were prefixed with ‘N’ (N1-N694) and the 20th with ‘T’. (T1-T235).

1936 Churchman's The Story of Navigation

When Queen Mary launched the new Cunard liner which bore her name in September 1934 it was like a tonic for a nation emerging from the long years of the depression. The superb vessel marked the latest chapter in a struggle to conquer the sea, a story which had begun thousands of years earlier when primitive man first crossed a river by floating on a log. It was these two extremes which Churchmans chose for the first and last cards in this series. The set continues with a Welsh coracle, a Viking ship and an Elizabethan galleon as well as Nelson's flagship "Victory" which is now preserved at Portsmouth for all to admire. Also included are the magnificent clipper "Cutty Sark" which is still a major tourist attraction at Greenwich, "S.S. Great Britain" which is permanently on display in Bristol as a lasting tribute to Isambard Kingdom Brunel her talented designer plus great liners of the 20th century such as "Mauretania" which for more than 20 years was the speed queen of the North Atlantic and of course, the "Queen Mary" which is now a tourist attraction at Long Beach, California. You can re-live these great moments in maritime history with this finely produced colour series with plenty of facts on the reverse. 

How We Grade:

Gem Mint (GMT): (10.0) A flawless card. To be in Gem Mint condition, a card’s borders must have a ratio of 50/50 side to side and top to bottom. 

Mint (MT): (9.0-9.5) A perfect card. Well-centered with parallel borders which appear equal to the naked eye. Four sharp, square corners. No creases, edge dents, surface scratches, paper flaws, loss of luster, yellowing or fading, regardless of age. No imperfectly printed cards – out of register, badly cut or ink flawed – or card stained by contact with gum, wax or other substances can be considered truly Mint, even if new out of the pack. Generally, to be considered in Mint condition, a card’s borders must exist in a ratio of 60/40 side to side and top to bottom. 

Near Mint/Mint (NM/MT): (8.0-8.5) A super high-end card that appears Mint 9 at first glance, but upon closer inspection, may exhibit a very slight wax stain on reverse, slight fraying at one or two corners, or a minor printing imperfection. Centering must be app. 65/35 to 70/30 or better on the front and 90/10 or better on the reverse. 

Near Mint (NM): (7.0-7.5) A nearly perfect card at first glance, but upon closer inspection, may have slight surface wear, slight fraying on some corners, slightly out-of-register picture focus, a minor printing blemish or slight wax stain on reverse. Centering must be 70/30 to 75/25 or better on the front and 90/10 or better on the reverse.

Excellent/Near Mint (EX/NM): (6.0-6.5) Card may have visible surface wear or a printing defect. A very light scratch. Corners may have slightly graduated fraying. Picture focus may be slightly out-of-register. Card may have minor wax stain on reverse, may have very slight nothing on edges. Centering must be 80/20 or better on the front and 90/10 or better on the reverse.

Excellent (EX): (5.0-5.5) Corners are still fairly sharp with only moderate wear. Card borders may be off center as much as 85/15. No creases. May have very minor gum, wax or product stains, front or back. Surfaces may show slight loss of luster from rubbing across other cards. Dark bordered cards may have one or two small nicks.

Very Good/Excellent (VG/EX): (4.0-4.5) Shows obvious handling, but still looks nice. Corners may be rounded or have minor creases. No major creases, tape marks or extraneous markings or writing. Surfaces does exhibit loss of luster, but the printing is intact. May have paper wrinkles. May show major gum, wax or other packaging stains. All four borders visible, though the ratio may be as poor as 95/5. Exhibits honest wear. 

Very Good (VG): (3.0-3.5) A well-worn card, but exhibits no intentional damage or abuse. May be “Mis-cut or Off-Center” with no border visible. May have major or multiple creases, however, creases are not so deep as to show the underlying paper. This card is completely readable, has not been written on, and has no tape marks or holes. Corner rounding may extend well beyond the border. 

Good (GD) (2.0-2.5) Shows excessive wear, along with damage or abuse. Will show all the wear characteristics of a Very Good card, along with such damage as thumb tack holes in or near margins, evidence of having been taped or pasted, perhaps small tears around the edges or creases so heavily as to break the cardboard. Backs may show minor added pen or pencil writing or be missing small bits of paper. Still basically a complete card. 

Poor (P): (1.0-1.5) A card that has been tortured to death. Corners or other areas may be torn off. Card may have been trimmed, show holes from a paper punch or have been used for BB gun practice. Front may have extraneous pen or pencil writing, or other defacement. Major portions of front or back design may be missing. Not a pretty sight. 

We believe that all our listings are 100% Original and Authentic unless otherwise noted. They are all covered by a 30 Day Money Back Guarantee, if for whatever reason you are not happy with your purchase we will exchange it, replace it, discount it or you can return it for a full refund.

Standard/Combined 1st Class Shipping via USPS is $3.95 for the first card and $0.15 for each additional card, with a max. of (40) items per invoice. Subject to change as postal rates continue to increase. Estimated delivery is 3-5 days. Subject to change as postal delivery schedules continue to increase. Please see shipping tab for current postage rates. All cards will ship in penny sleeves, top loaders, team bag & bubble wrap envelopes.

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